Pat Dawson, CCXP

Principal | CX Strategist, CongaCX

Pat has worked with over 50 major brands in a consulting career spanning more than two decades. He is a former Senior Vice President at Omnicom’s Rapp Collins marketing agency and was Vice President of Marketing Strategy for BI Worldwide. He’s had the privilege of working on behalf of such world-class brands as Canon, Toyota, Western Union, Allianz, the National Football League, Verizon, Boston Children’s Hospital, and Target, among others. A native of Seattle, Pat earned his BA and MSPE at the University of Washington. His continuing education included in-classroom instruction at the University of Chicago and the University of Minnesota, and online instruction with MIT. In addition, Pat is a Six Sigma Black Belt. Prior to entering the consulting world, he spent 13 years in senior marketing positions in Thoroughbred horse racing, including eight years with Santa Anita, the nation’s leading track, and its subsidiary, Canterbury Downs, in Minnesota. Pat was part of the management team when Santa Anita hosted the Equestrian Events of the XXII Olympiad in Los Angeles in 1984.


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