The New Science of Customer Emotions

The potential ROI from creating true emotional connection with customers.

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Are Customer Emotions & Behaviour The Future Of CX?

A podcast presented by Bruce Temkin and Colin Shaw.

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Sentinent’s ‘Emotional Taxonomy’ Connects Emotions and Behavior

An Emotional Motivation Framework For Understanding Consumer Behavior

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Connecting Customer Experience with Business Value

Is there a correlation between great customer experiences and business performance?

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Introduction To Metaphor Elicitation Research

Metaphor Elicitation Is Predicated On Two Foundational, Connected Beliefs

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Connecting with Consumers Using Deep Metaphors

A Harvard Business School, HBS Working Knowledge Article

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Name-Letter Branding

How your name can influence your choices

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