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"Don’t allow your mind to tell you what to do. The mind gives up easily."
– Paulo Coelho, Noveslist
"Great companies that build an enduring brand have an emotional relationship with customers that has no barrier."
– Howard Schultz, Starbucks
“No one can do a thing about feelings. They exist and there’s no way to censor them.”
– Milan Kundera, Identity
“Is it really possible to tell someone else what one feels?”
– Tolstoy, Anna Karenina
“One can be the master of what one does, but never of what one feels.”
– Gustave Flaubert, Writer
“One can never ask anyone to change a feeling.”
– Susan Sontag, Writer/Activist
“I usually know almost exactly how I feel. The problem is, I just can’t tell anyone.”
– Meg Cabot, Princess In Love
“Brand is just a perception, and perception will match reality over time.”
– Elon Musk, Tesla
“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.”
– Dale Carnegie, Salesman
“Emotion is the weakest component of experience. Across all 20 industries, the emotion scores fall well below those of success and effort.”
– Bruce Temkin, CXPA Founder
Why Emotions Matter
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