Why Emotions Matter:

In a word, science. Brain science – using fMRI and other
non-invasive techniques – has proven the strong link
between human emotion and behavior.

emotion behavior graphic

CongaCX’s ACUMEN TM engages recent customers in a dialog that surfaces their emotional wants and needs. Your customers provide images that capture the essence of the experience they desire, contrasted with the one you’re offering. These images are transformative in helping leadership and employees understand your customer as never before. Click here for details on how ACUMEN works and to get a free case study.


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